“We believe that it might be better timing later in Q2. So that’s what we’re testing this year,” Olsavsky explained. “We are going to do it on a date where we think it’ll get more attention for our customers, and also for our vendors.” As one of the biggest shopping days of the year, Prime Day usually creates some serious sales competition, with retailers like Walmart and Target also offering competitive promotions.ae0fcc31ae342fd3a1346ebb1f342fcb In 2020, Walmart launched its “Big Save Event” ahead of Prime Day and had it last longer, Business Insider reports. Target’s “Deal Days” event ran at the same time as Prime Day and offered shoppers “double the deals compared to last year.” “[Prime Day] creates excitement out of nowhere, right out of a vacuum,” Marketplace Pulse founder and CEO Juozas Kaziukenas told CNBC. “People will just buy more things … and maybe it is a good time to do it in June, earlier.” And for the Walmart purchases to steer clear of, here are The 20 Worst Things to Buy at Walmart, According to Experts. “Because there’s a lot of excitement about things getting back to normal, and people probably are going to be buying more clothing items and more travel-related items that they have not been buying for a very long time,” Kaziukenas said. Additionally, this could be the first normal back-to-school season for kids in two years, and Prime Day might give parents a head start on their shopping lists. And for more shopping tips and tricks sent right to your inbox, sign up for our daily newsletter.