“Electricity may be critical to powering your microwave, but it has no role for the average pet parent training their dog,” Petco CEO Ron Coughlin said in statement. “Shock collars have been shown to increase fear, anxiety, and stress in dogs, and we believe there’s a better way—positive reinforcement training.“ae0fcc31ae342fd3a1346ebb1f342fcb Coughlin said Petco wants to emphasize that it is a health and wellness company for animals. “Our mission is focused on improving pet lives and we think selling shock collars does the opposite. It’s our responsibility to ensure that we, and others, aren’t putting potentially harmful products in the wrong hands,” he said. The decision was overseen by the Petco Pet Wellness Council (PPWC), an organization that was created last year as a “coalition of independent, leading experts in veterinary science and animal care.” “Shock collars are misguided, antiquated, harmful equipment,” Alexandra Horowitz, MS, PhD, a member of the PPWC and head of the Horowitz Dog Cognition Lab at Barnard College, said in a statement. “It’s great to see Petco taking the lead in removing this merchandise from their stores, in support of their advocacy of positive reinforcement training.” According to a 2020 study conducted by market research firm Edelman Intelligence, 70 percent of dog parents feel that shock collars are harmful for pets’ emotional and mental well-being, and 69 percent consider shock collars to be a cruel form of training. The study also found that most people agree that electric shock collars shouldn’t be sold to just any pet owner: 71 percent of dog parents felt there should be some type of limitation on the sale of shock collars, while 51 percent said shock collars should only ever be used by professionally trained dog trainers. “Science shows animals will learn a new behavior faster and more successfully if they are allowed to voluntarily participate in the learning process and are rewarded for preferred behaviors,” said Whitney Miller, head of veterinary medicine for Petco. “Punishment is not only less successful in changing unwanted behaviors, shock collars have been known to actually reinforce negative behaviors and create anxiety within pets.” For more recent pet news, check out Owning This One Pet Can Help You Live Longer, Study Says, and for other products that have been deemed dangerous, read on! Both Ikea and Target decided to stop selling window blinds with cords in 2016. By the end of 2018, Home Depot, Lowe’s, and Walmart had also stopped selling these blinds. According to law firm Wagner Reese, this was after a 30-year struggle to regulate corded blinds due to the fact that they had caused nearly 500 deaths and injuries. Up until May 2018, Lowe’s was still selling paint strippers containing methylene chloride—a toxic chemical that has been linked to multiple deaths and said to cause liver toxicity, cancer, harm to the nervous system, and even trigger heart attacks. The major home retailer announced it would stop selling these paint strippers just over two years ago.